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YouTube SEO: How a data-driven approach can boost visibility

28/10/2020 – 3 p.m. CET / 10 a.m. ET

In this session, Billy will explain why marketers should approach YouTube with the same amount of rigour and data-mindedness that they do with Google. He’ll also explore the different data types that everyone should explore when it comes to YouTube, going far beyond simply keywords.

Join this session to:
– Understand the data and insights available from YouTube
– Get to grips with the key considerations for optimising YouTube content – from titles and descriptions to product links and playlists
– Learn how to use data to build a strategy for new content, and prioritise video content ideas
– Uncover the key metrics to determine success on YouTube

­čçČ­čçž Talk in English with French subtitles

Speaker :

Billy Leonard

Content Account Director