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Case Study Decathlon: Put your SEO to work for a content in good shape

29/10/2020 – 2 p.m. CET / 9 a.m. ET

Throughout the digital journey, content is now key to creating an experience of dialogue with ones audience. In addition to enhancing the value of ones expertise, it’s a powerful lever to reinforce the attachment of internet users to the brand. But how to ensure that the content produced is visible and positioned in SEO?

Discover in this conference how the Decathlon and Semji teams have successfully increased the SEO performance of the conseilsport.decathlon.fr website by optimizing and creating new content in just a few months.

­čçź­čçĚ Talk in French with English subtitles

Speakers:

Nicolas Nguyen

Co-fondateur
@Semji

Mathilde Briffa

SEO
@Decathlon

Emilie Dufour

Digital project leader
@Decathlon