Rewind to fast forward: Play the classics or time for change?
21/10/2021 – 16.50 – 17.50 CEST
Keynote en 🇬🇧
2021 has been a year of change. The last few months alone could be called the Summer of Google Updates, with new algorithm changes rolled out almost every week, from core, to quality, to link profiles. SERPs have transformed since the start of the pandemic too, for reasons not just related to COVID, not to mention recent breakthroughs in Keras-based TF-ranking algorithms. And there are plenty more significant changes on the horizon!
In his lively keynote, Bastian takes a look back in time to chart the course for the future. In anything, we can’t move forward without first knowing where we’ve been – and SEO is certainly no exception. Let’s take a step back and look forward together to better prepare you for what’s ahead!
@Peak Ace AG